Spin is a good metaphor for our current media reality. Information is spun by many hands into a web or maybe I should say a quilt. The most visible sections of that quilt are the sticky ideas that break through all the noise and clutter of our digital insta-multi-media world.
This piece by Clarity Jones does a nice job of summing up how Twitter is playing into the ebb and flow our our media mash up. The decentralization of broadcast is the name of the game and their are too many new ideas to even stay on top of.
Today Clarity Jones suggested that I try out TwitterFox, a firefox add-on, and all of a sudden Twitter makes sense to me. I was using twitter to broadcast but i didn’t want to log in to follow tweets from those I am following… now its integrated into my browser and its like a better version of MSN Messenger (actually i use Adium so i can integrate Google Talk, and Facebook chat too… but i digress).
Anyways, ironically this posting was really just me trying out some new toys. I am using ClipMarks, another firefox add-on to grab stuff from webpages and post them with my comments.
It seems to me that media technology right now is all about finding new ways to cut through the clutter.
Part of that is technology and part of that is understanding the tools and techniques of framing and strategic communication. I am going to share my perspective on ideas in the media as they appear and perhaps together we can increase our media literacy and un- spin the news.
|
All A Tweet About Twitter
|
| The beauty of Twitter, to the chagrin of all the online marketeers, is your answer and mine won’t be the same, nor should it be. Most of us are finding a use for this public newswire in a myriad of ways. Its simplicity has allowed it to be so easily tailored to fit individual needs. My own adoption of Twitter has exposed me to a lot of great blogs and news about subjects I am interested in from people I’m interested in. And more to the point, like minds tweet together in a very timely fashion. Twitter for me is an easy, fluid mix of the personal, random and helpful. However, I was exposed to Twitter a year back by a software development company who used Twitter to get real-time feedback for beta products they were developing. They basically had a free virtual focus group who gave them instant and concise feedback. |
|
|